Frase is great for SERP research, but Shopify merchants need more than content briefs. Find AI tools that write, optimize, and publish content directly to your store.
Frase excels at SERP research and content briefs, but actually writing and publishing content still requires significant manual effort. For Shopify merchants, you need content that publishes directly.
Frase lives in its own dashboard. Once you write content, you still need to manually copy it into Shopify, format it, add product links, and optimize images.
Frase analyzes competitor content but knows nothing about your actual products. It can't recommend products in blog posts or generate product-aware content.
Frase's base plan limits you to 4 articles/month. For active Shopify blogs that need weekly content, that means upgrading to expensive plans or buying add-ons.
| Feature | Obsess AI | Frase |
|---|---|---|
| Shopify Native Integration | ||
| Automatic Product Linking | ||
| Product Catalog Awareness | ||
| One-Click Publish to Shopify | ||
| SEO Optimization Built-in | ||
| SERP Analysis & Research | ||
| Content Brief Generation | ||
| AI Content Writing | ||
| Starting Price | $9/mo | $15/mo |
We evaluated dozens of AI content tools. Here are the best options for Shopify merchants looking to replace Frase.
Purpose-built for Shopify stores. Native integration, automatic product linking, blog + social + product SEO content, and one-click publishing. Combines content research with instant publishing — no copy-pasting required.
Jasper offers stronger AI writing capabilities than Frase with better brand voice training and team collaboration. Still lacks Shopify integration but better for pure content creation.
Writesonic offers SEO-focused content generation at a more affordable price than Frase. Good for general blog writing but still lacks the Shopify-specific features ecommerce stores need.
Obsess AI is the best Frase alternative for Shopify stores. While Frase focuses on SERP research and content briefs, Obsess AI handles the entire content workflow — from ideation to SEO optimization to one-click publishing directly to your Shopify blog.
Frase is built for SEO researchers and content strategists, not ecommerce merchants. It has no Shopify integration, no product catalog awareness, no automatic product linking, and limits articles per month on lower plans. You still need to manually publish every piece of content.
Yes. Your existing blog content stays in Shopify. Install Obsess AI from the Shopify App Store, connect your catalog, and start generating new content immediately. Most merchants switch in under 5 minutes.
Obsess AI focuses on generating and publishing SEO-optimized content directly to your Shopify store. While it doesn't offer the same depth of SERP analysis as Frase, it builds SEO best practices into every piece of content automatically — meta titles, descriptions, heading structure, and keyword optimization.
Stop researching content briefs. Start publishing optimized blog posts directly to your Shopify store.
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