2026 Comparison

Obsess AI vs Smartli

Smartli puts ChatGPT in Shopify. Obsess AI built an AI specifically for Shopify content marketing. See why the difference matters for your store.

Quick Verdict

Smartli wraps ChatGPT for Shopify. Obsess AI built an AI specifically for Shopify content marketing.

  • Purpose-built ecommerce AI, not a generic ChatGPT wrapper
  • Automatic product linking and catalog awareness in every blog post
  • Social media content generation alongside blog creation
5★
Shopify App Store
rated by real merchants

Key Differences

AI Architecture

Obsess AI

Purpose-built AI trained specifically for ecommerce content marketing and product merchandising

Smartli

Uses generic ChatGPT API—same AI available to anyone, not specialized for ecommerce

Content Capabilities

Obsess AI

Blogs with product linking, social media content, brand voice learning, and content analytics

Smartli

Product descriptions and basic blog posts powered by ChatGPT prompts

Pricing

Obsess AI

From $9/month with purpose-built AI and full content suite

Smartli

Free tier available, paid plans from $9.99/month for ChatGPT-powered content

Feature-by-Feature Comparison

FeatureObsess AISmartli
Purpose-Built Ecommerce AI
Social Media Content
Auto Product Linking in Blogs
Brand Voice Learning
Bulk Blog Generation
Product Description AI
SEO Optimization
One-Click Publish
Internal Linking
Content Analytics

Pricing Comparison

Similar price points, but Obsess AI delivers purpose-built ecommerce AI instead of generic ChatGPT output.

Obsess AI

Purpose-Built for Shopify
Starter$9/mo
Growth$39/mo
Professional$99/mo
Enterprise$299/mo
Start Free Trial

Smartli

ChatGPT Wrapper for Shopify
FreeFree
Basic$9.99/mo
Pro$29.99/mo
EnterpriseCustom
Generic ChatGPT Output

Why Shopify Stores Choose Obsess AI Over Smartli

Purpose-Built vs. Generic AI

Smartli passes your prompts to ChatGPT. Obsess AI uses AI purpose-built for ecommerce that understands product merchandising, brand voice, and content strategy.

Deep Catalog Integration

Obsess AI reads your entire product catalog and automatically weaves relevant products into blog content. Smartli generates content without true product awareness.

Full Content Marketing Suite

Beyond product descriptions, Obsess AI generates blog posts with internal linking, social media content, and provides content analytics. Smartli focuses mainly on descriptions.

Brand Voice That Learns

Obsess AI learns your brand voice over time and applies it consistently across all content. Smartli offers limited brand voice customization through ChatGPT prompts.

Frequently Asked Questions

What is Smartli?

Smartli is a Shopify app that uses ChatGPT to generate product descriptions, blog posts, and SEO content. It essentially provides a Shopify-integrated interface to OpenAI's ChatGPT for creating ecommerce content.

How is Obsess AI different from using ChatGPT through Smartli?

Obsess AI uses purpose-built AI trained specifically for ecommerce content marketing, not generic ChatGPT. This means better product awareness, automatic product linking, brand voice learning, social media content, and content analytics—features that a ChatGPT wrapper simply cannot match.

Smartli has a free plan. Why should I pay for Obsess AI?

Smartli's free plan offers limited ChatGPT-generated content. Obsess AI's Starter plan at $9/month delivers purpose-built ecommerce AI with product catalog awareness, automatic product linking, and brand voice matching—capabilities that fundamentally produce better content that drives more sales.

Can I switch from Smartli to Obsess AI?

Yes! The switch is seamless. Install Obsess AI from the Shopify App Store, connect your catalog, and start generating content immediately. Your existing Shopify content is unaffected, and Obsess AI begins learning your brand voice right away.

Ready for AI That Truly Understands Ecommerce?

Start your free 7-day trial. No credit card required. Experience the difference purpose-built AI makes.

Start Free Trial