Your product titles are one of the most important SEO elements on your Shopify store. Learn how to write titles that rank in Google and convert browsers into buyers.
70
Characters max for Google display
#1
Most important on-page SEO element
36%
CTR increase with optimized titles
Your product title appears in multiple critical places across your store and the web.
Your product title becomes the clickable headline in search results. A compelling title increases click-through rates.
Product titles are the #1 ranking factor in Google Shopping. Better titles = more visibility in shopping ads.
Customers use your site search to find products. Good titles help them find what they're looking for.
When products are shared on social media, the title is prominently displayed and influences clicks.
Use these proven formulas to create optimized product titles for your Shopify store.
Best for: General products with well-known brands
Best for: Products where the feature is the main selling point
Best for: Products with multiple variants
Best for: Products that solve a specific problem
Best for: Products designed for specific demographics
"Organic Cotton T-Shirt - Men's Crew Neck - Navy Blue"
Includes material, product type, gender, style, and color
"Wireless Bluetooth Earbuds - Active Noise Cancelling - 24H Battery"
Leads with key technology and includes top features
"Hyaluronic Acid Moisturizer - For Dry Skin - 2oz"
Includes key ingredient, target skin type, and size
"Adjustable Standing Desk - Electric Height - 48" x 24""
Product type, key feature, and dimensions
"AMAZING!! Best T-Shirt EVER!!!"
Uses caps and excessive punctuation, no useful information
"Blue Shirt"
Too generic, misses opportunities for keywords
"The Most Comfortable Premium Luxury Cotton T-Shirt..."
Too long and stuffed with adjectives
"SKU-12345-BLU-MED"
Internal codes mean nothing to customers or search engines
Use this checklist to ensure your product titles are fully optimized.
Use keywords naturally. "Blue Cotton T-Shirt Men's Navy Blue Tee Shirt Cotton" is bad. "Men's Navy Blue Cotton T-Shirt" is good.
ALL CAPS looks spammy and is harder to read. Use Title Case for a professional appearance.
Prices change and make titles look cluttered. Google pulls prices separately for shopping results.
Each product needs a unique title. Add distinguishing details like color, size, or material.
Include the most important product attributes. Customers should understand what it is from the title alone.
SKUs and internal codes mean nothing to customers. Save them for the backend, not the title.
Obsess AI generates SEO-optimized blog posts that drive organic traffic to your Shopify store.
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