Frase is built for SEO content strategists. Obsess AI is built for Shopify merchants who want SEO content without being an SEO expert.
Frase is powerful for SEO professionals. Obsess AI puts that SEO power on autopilot for Shopify merchants.
Shopify merchants who want SEO content without being an SEO expert
SEO professionals and content strategists with technical knowledge
Automatic SERP research and optimization built into every post
Manual SERP research, content briefs, and optimization scoring
From $9/month with Shopify integration and automatic SEO
From $14.99/month for manual SEO tools without ecommerce features
| Feature | Obsess AI | Frase |
|---|---|---|
| Shopify Integration | ||
| SERP Research | built-in | |
| Content Briefs | automatic | |
| Product Catalog Awareness | ||
| Auto Product Linking | ||
| One-Click Publish | ||
| Social Media Content | ||
| Brand Voice | limited | |
| Ecommerce Templates | ||
| Beginner Friendly |
Obsess AI includes automatic SEO and Shopify integration at every tier. Frase charges separately for SEO tools without any ecommerce features.
Obsess AI handles SERP research, keyword optimization, and content briefs automatically. With Frase, you need to do this manually for every article.
Generate, optimize, and publish in one click. Frase requires you to write in their editor, then manually copy content to Shopify and add product links.
Every blog post automatically includes relevant product links from your catalog. Frase has zero awareness of your products or inventory.
Obsess AI is designed for merchants, not SEO experts. Frase requires knowledge of SERP analysis, content scoring, and optimization techniques.
For Shopify stores, Obsess AI delivers equivalent SEO results with far less effort. Frase gives you powerful manual SEO tools, but you need expertise to use them effectively. Obsess AI automates SERP research, keyword optimization, and content structuring so you get great SEO without the learning curve.
Frase has no Shopify integration. You would need to write content in Frase, manually copy it to Shopify, add product links by hand, and format everything yourself. Obsess AI handles all of this in a single click.
Not at all. Obsess AI was designed for Shopify merchants, not SEO professionals. It automatically handles keyword research, SERP analysis, content optimization, and internal linking. You just review and publish.
Yes! Install Obsess AI from the Shopify App Store and your product catalog syncs automatically. You'll immediately start getting SEO-optimized content with automatic product linking—no SEO expertise required.
Start your free 7-day trial. No credit card required. No SEO expertise needed.
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