Real HTML fetch + scored checks

Ecommerce SEO Audit

Enter any page URL. We fetch the HTML and score the on-page signals Google looks at: title, meta, schema, images, headings, and linking.

What this audit checks

Every check is deterministic and scored against well-known SEO baselines from Google Search Central. Run the same URL twice and you will get the same result.

Technical SEO

  • HTTPS (SSL certificate)
  • Canonical tag presence
  • Mobile viewport meta tag
  • HTML payload size

On-page SEO

  • Title tag length and presence
  • Meta description length and presence
  • H1 count and content
  • Structured data (JSON-LD)

Images

  • Total image count on page
  • Alt text coverage ratio

Linking

  • Internal link count
  • External link count

Frequently asked questions

What does this audit actually do?

It fetches the URL you enter and parses the HTML for the on-page SEO signals Google looks at: title tag, meta description, H1 hierarchy, structured data, image alt coverage, internal/external linking, HTTPS, mobile viewport, and canonical tags. Each check is scored against well-known SEO baselines from Google Search Central guidance.

Is this a real audit or a placeholder?

A real audit, but bounded in scope. It runs against the single URL you provide and checks the page-level signals. It does not crawl your full sitemap, run JavaScript, or measure Core Web Vitals — for those, see our page speed checker (real Google PageSpeed Insights) and Google Search Console.

Why are some categories scored "info" instead of pass/fail?

Some signals are descriptive rather than evaluative. The number of images on a page or external link count tells you something, but there is no objectively correct value to score against. We display those as info so you can interpret them in context.

How is the overall score calculated?

Average of category scores, where each category score is the percentage of scorable checks (good or warning/critical) that passed. Info-only checks do not affect the score. The methodology is deterministic — the same URL will always produce the same score for the same page content.

What should I do after running the audit?

Start with critical issues (red), then warnings (amber). For Shopify stores specifically, our SEO playbook walks through the highest-leverage fixes. For technical issues that span multiple pages, run them through a dedicated crawler like Screaming Frog or Sitebulb.

Is this tool free?

Yes. No signup. Rate limit is 10 audits per minute per IP.

Past the on-page basics?

Once your on-page SEO is healthy, the next bottleneck is usually content production. Obsess AI generates SEO blog posts that link to your products automatically.

Try Obsess AI Free