Why Shopify Stores Need a Dedicated AI Writer
Generic AI writers like ChatGPT and Jasper can generate content, but they don't understand ecommerce. Here's what Shopify merchants actually need from an AI writer:
We tested 15+ AI writing tools with real Shopify stores across fashion, beauty, electronics, and home decor. Here are the 7 that performed best.
1. Obsess AI — Best Overall for Shopify
Rating: 5.0/5 Price: From $9/mo
Obsess AI is purpose-built for Shopify stores and it shows. It's the only AI writer that installs directly into your Shopify admin, connects to your product catalog, and publishes content with one click.
What Makes It Different
Pricing
Best For
Shopify merchants who want a complete, automated content marketing solution that actually understands their products.
See our full pricing breakdown for credit details.
2. Jasper — Best for Large Marketing Teams
Rating: 4.7/5 | Price: From $49/mo
Jasper is one of the most well-known AI writing platforms. It offers powerful features for marketing teams including brand voice training, team collaboration, and a massive template library.
Pros
Cons
Best For
Enterprise ecommerce teams with dedicated content marketers. Not ideal for small to mid-size Shopify stores.
Read our full Obsess AI vs Jasper comparison.
3. Copy.ai — Best for Quick Marketing Copy
Rating: 4.5/5 | Price: From $49/mo
Copy.ai focuses on short-form marketing copy — product descriptions, social posts, and ad copy. Its workflow automation is impressive but long-form blog content is limited.
Pros
Cons
Best For
Stores that need quick marketing copy and social media captions. Not suitable as a primary blog content tool.
Read our full Obsess AI vs Copy.ai comparison.
4. Writesonic — Best Budget General AI Writer
Rating: 4.4/5 | Price: From $19/mo
Writesonic offers SEO-focused content generation at a reasonable price. Its fact-checking feature is unique but not particularly useful for ecommerce content.
Pros
Cons
Best For
Budget-conscious merchants who need general blog content and don't mind manual publishing to Shopify.
Read our full Obsess AI vs Writesonic comparison.
5. Frase — Best for Content Research
Rating: 4.3/5 | Price: From $15/mo
Frase combines SERP research with content creation. It's great for understanding what competitors rank for, but the actual writing output requires significant editing.
Pros
Cons
Best For
Merchants who want to research before writing. Works well paired with another AI writer for the actual content creation.
Read our full Obsess AI vs Frase comparison.
6. Shopify Magic — Best Free Option (But Limited)
Rating: 3.5/5 | Price: Free (built into Shopify)
Shopify Magic is built into every Shopify store. It generates product descriptions and short text snippets but can't create blog posts, social content, or SEO-optimized articles.
Pros
Cons
Best For
Quick product description edits. Not a replacement for a real AI content strategy.
Read our full Obsess AI vs Shopify Magic comparison.
7. Hypotenuse AI — Best for Bulk Product Descriptions
Rating: 4.2/5 | Price: From $29/mo
Hypotenuse AI specializes in ecommerce product content. It generates product descriptions in bulk and has some catalog integration, but lacks blog and social capabilities.
Pros
Cons
Best For
Stores with hundreds of products needing descriptions. Not ideal for content marketing beyond product pages.
Read our full Obsess AI vs Hypotenuse AI comparison.
Quick Comparison Table
| Tool | Shopify Integration | Product Linking | Blog Posts | Social Media | Starting Price |
| Obsess AI | Native | Automatic | Full-length | Yes | $9/mo |
| Jasper | None | None | Full-length | Yes | $49/mo |
| Copy.ai | None | None | Limited | Yes | $49/mo |
| Writesonic | None | None | Full-length | Limited | $19/mo |
| Frase | None | None | Drafts | No | $15/mo |
| Shopify Magic | Built-in | None | No | No | Free |
| Hypotenuse AI | Limited | None | Limited | No | $29/mo |
How to Choose the Right AI Writer
If you're a small Shopify store (< $50k/mo revenue):
Choose Obsess AI. At $9/mo it's the most affordable option with full Shopify integration. You don't need Jasper's team features or Copy.ai's workflow automation.
If you have a dedicated marketing team:
Consider Jasper for team collaboration, but pair it with Obsess AI for Shopify-specific publishing.
If you're on a tight budget:
Start with Shopify Magic (free) for product descriptions, then upgrade to Obsess AI when you're ready for blog content and SEO.
If you need content research:
Use Frase for keyword research and content briefs, then Obsess AI to write and publish the actual content.
The Bottom Line
For Shopify stores, the best AI writer isn't the one with the most features — it's the one that integrates with your store. Obsess AI is the only tool that connects to your product catalog, automatically links products in blog posts, and publishes directly to Shopify.
Every other tool on this list requires you to write content in a separate dashboard and manually copy it to your store. That manual step is where most merchants give up on content marketing.
Ready to automate your Shopify content? Try Obsess AI free for 7 days — no credit card required.