Why Local SEO Matters for Shopify Stores
Local SEO is not just for restaurants and plumbers. Ecommerce stores with physical locations, local delivery options, or regional customer bases can capture significant traffic from local searches.
Consider these statistics:
Even if you sell nationally, ranking locally builds trust and drives foot traffic to physical locations.
Setting Up Your Local SEO Foundation
1. Google Business Profile
Your Google Business Profile (GBP) is the foundation of local SEO. If you have a physical location:
2. NAP Consistency
NAP stands for Name, Address, Phone number. These must be identical everywhere they appear online:
Even small inconsistencies (like "St." vs "Street") can confuse search engines.
3. Local Schema Markup
Add LocalBusiness schema markup to your Shopify store to help Google understand your physical location. This structured data can trigger rich results like your address, hours, and ratings in search results.
Check our schema markup guide for implementation steps, or use our schema generator to create the code.
On-Page Local SEO Optimization
Target Location-Specific Keywords
Incorporate your city and region into your SEO strategy:
Use our meta description generator to craft location-optimized descriptions.
Create Location Pages
If you serve multiple areas, create dedicated pages for each location. Each page should include:
Publish Local Content
Blog about topics with local relevance:
Use our blog title generator to craft localized headlines.
Building Local Authority
Local Citations
List your business on relevant local directories:
Local Link Building
Earn backlinks from local websites:
Encourage Local Reviews
Reviews are a major local ranking factor. Encourage satisfied customers to leave Google reviews by:
Measuring Local SEO Success
Track these metrics to gauge your local SEO performance:
Combining Local and National SEO
Local SEO does not replace your national SEO strategy. It complements it. A strong local presence builds trust signals that benefit your overall domain authority.
Continue optimizing your product pages using our product page optimization guide and publishing SEO-driven content. Use the Shopify SEO checklist to make sure no optimization opportunity is missed.
Ready to create content that ranks locally and nationally? Try Obsess AI free for 7 days and start building your local SEO presence.