Editorial Policy

Every blog post, guide, and comparison page on this site is written or edited by Aman Bedi, founder of Obsess AI. The same author byline applies to the entire blog and the in-depth guides; tool pages do not carry a personal byline because they are software utilities, not editorial.

Where a specific topic benefits from outside expertise we may bring in a contributor; the byline updates to reflect that. We do not publish ghost-authored content under made-up persona names.

We make an AI content tool. We also use AI in our own editorial process. Disclosing how is the honest baseline.

What AI is used for: first-pass drafts of long-form content, brainstorming examples, and producing FAQ variations. The model handles structural draft work and we handle everything that determines whether the content is genuinely useful.

What humans do every time: strategic choices about what to cover, factual review, claim verification, voice editing, and the final read before publication. No content goes live without a human edit pass.

This is consistent with Google's public guidance on AI-generated content: AI is fine when the output is genuinely useful and reviewed; the problem is unreviewed AI content that adds nothing to what already exists.

Every numerical or factual claim either has a primary-source link inline or it does not appear in the content. The hierarchy of sources we cite, in order of preference:

1. Official platform documentation (Google Search Central, Shopify dev docs, vendor pricing pages)
2. Standards bodies (W3C, Schema.org, web.dev)
3. Primary research with named methodology (HTTP Archive Web Almanac, Chrome User Experience Report)
4. Our own observation from working with Shopify merchants, disclosed as such

We do not cite secondary blogs reporting other blogs, recycled industry statistics from 2014–2018, or vendor marketing claims without verification.

Where we cite our own observations from working with merchants, we say so explicitly. Where we cite a benchmark, the methodology is described or linked. Where we make a claim we cannot verify, we cut the claim.

The web changes. Shopify changes. Google's algorithm changes. Content that was accurate when published can become misleading without ever being incorrect on the day it was written.

Refresh cadence: we revisit top-trafficked posts on a rolling basis, typically every 6–12 months for evergreen content. The most-trafficked posts get reviewed more often; time-sensitive posts (annual roundups, year-tagged content) get a dedicated annual review.

Visible dates: every post shows both its original publish date and its last meaningful update date. The “Updated” date reflects a genuine content change, not a bot-driven date bump for freshness signaling.

When a change to Shopify, Google, or a referenced tool meaningfully breaks an existing post, the post gets refreshed promptly rather than waiting for the scheduled cycle.

Obsess AI is a Shopify content app. That conflict shows up in two ways on this site:

1. Recommendations to use Obsess AI inside content we publish
2. Comparison pages on /vs where we're comparing our own product to competitors

Our approach:

• Comparison pages carry an explicit conflict disclosure block
• Where a competitor is genuinely better than us on a dimension that matters for the reader's use case, we say so — even when it doesn't help our positioning
• Recommendations to use Obsess AI inside guides and blog posts are framed as “(disclosed: our app)” or equivalent so the conflict is visible at every mention
• We do not publish “independent reviews” of our own product under different bylines or sites

If you spot a recommendation that feels conflict-driven without disclosure, please flag it — we'll either add the disclosure or rewrite.

If we get something factually wrong, we want to fix it. The process:

1. Email aman@obsessai.com with the specific claim and the source contradicting it
2. We verify, then either update the post or explain why we're keeping the original wording
3. Material corrections are noted near the top of the post with the date of the change

We don't silently rewrite content to hide errors. If the correction is material enough to matter to a reader who already saw the original, it's logged as a correction.