Why Email Marketing Is Your Best Revenue Channel
Email marketing delivers an average ROI of $42 for every $1 spent, making it the highest-returning marketing channel for ecommerce brands. Unlike social media, you own your email list and are not dependent on algorithm changes.
Here are the 12 campaigns every ecommerce store should be running.
Automated Flows (Set and Forget)
1. Welcome Sequence (3-5 Emails)
Your welcome sequence sets the tone for the entire customer relationship. The first email should deliver immediately after signup.
Average revenue per welcome series: 3-5x more than a single welcome email.
2. Abandoned Cart Recovery (3 Emails)
Nearly 70% of shopping carts are abandoned. A well-crafted recovery sequence can recapture 5-15% of those sales.
3. Post-Purchase Follow-Up
Keep customers engaged after they buy. This builds loyalty and drives repeat purchases.
4. Browse Abandonment
When someone views products but does not add to cart, a browse abandonment email can nudge them back. Keep it simple: show the products they viewed alongside bestsellers in the same category.
5. Win-Back Campaign
Target customers who have not purchased in 60-90 days. Offer an exclusive incentive and remind them why they loved your brand.
Promotional Campaigns (Scheduled Sends)
6. New Product Launches
Build anticipation before launch day. Send a teaser email, followed by the official launch, and then a "last chance" for any early-bird pricing.
Product launch emails with strong visuals and compelling descriptions convert well. Use our product description generator to craft descriptions that sell.
7. Flash Sales and Limited-Time Offers
Create urgency with time-limited promotions. Use countdown timers in your emails and keep the copy short and action-oriented.
8. Seasonal Campaigns
Plan seasonal content well in advance. Map out your email calendar for key dates: Valentine's Day, Mother's Day, Back to School, Black Friday, and holiday gifting.
Use our content calendar generator to plan your campaigns for the entire year.
9. VIP and Loyalty Exclusives
Segment your top customers (top 10-20% by spending) and send them exclusive early access, special discounts, or limited-edition products. VIP emails see 2-3x higher engagement than general promotions.
Content-Driven Campaigns
10. Educational Content Emails
Not every email should sell. Share useful content from your blog that helps customers get more value from your products.
For a fashion store, this could be styling guides. For electronics, it might be setup tutorials. For beauty brands, think skincare routines using your products.
11. User-Generated Content Roundups
Showcase real customers using your products. UGC emails build trust and feel authentic. Collect photos from social media and reviews, then curate them into a monthly roundup.
12. Blog Digest
Share your latest blog content with subscribers who prefer educational over promotional emails. This keeps your brand top-of-mind and drives traffic to SEO-optimized content.
Pair this with a consistent blogging strategy. Our guide on how often to blog on Shopify covers the ideal publishing cadence.
Email Marketing Best Practices
The Content-Email Connection
Your email marketing is only as strong as your content. Great emails need great product descriptions, compelling blog posts, and engaging brand stories.
Obsess AI helps Shopify merchants create the content that fuels email campaigns: optimized blog posts, product descriptions, and social captions that maintain your brand voice across every channel.
Ready to create better content for your email campaigns? Try Obsess AI free for 7 days.