What Makes a Great Shopify Blog?
The best Shopify blogs share three characteristics: they target keywords their customers actually search, they integrate products naturally, and they publish consistently. Here are 15 stores doing it right.
The Top 15 Shopify Blogs
1. Beardbrand -- The Content Empire
Niche: Men's grooming
Monthly blog traffic: 350,000+
Beardbrand turned their blog into one of the most visited grooming resources online. Their strategy focuses on long-form guides like "How to Grow a Beard" and "Best Beard Styles for Your Face Shape."
What to steal:
2. Gymshark -- Community-Driven Content
Niche: Fitness apparel
Monthly blog traffic: 200,000+
Gymshark blends workout guides, athlete spotlights, and nutrition advice. Their content serves their community first and sells second.
What to steal:
3. Allbirds -- Sustainability Storytelling
Niche: Sustainable footwear
Monthly blog traffic: 150,000+
Allbirds uses their blog to educate customers about sustainable materials and manufacturing. This positions their higher price point as justified.
What to steal:
4. Pura Vida Bracelets -- Lifestyle Content
Niche: Jewelry and accessories
Monthly blog traffic: 120,000+
Their blog covers travel, philanthropy, and lifestyle topics that align with their brand identity. Product placement feels organic because the content matches the audience's interests.
What to steal:
5. Death Wish Coffee -- Bold Brand Voice
Niche: Coffee
Monthly blog traffic: 100,000+
Death Wish Coffee's blog matches their bold brand personality. Posts about caffeine science, brewing techniques, and coffee culture attract enthusiasts who become loyal customers.
What to steal:
Content Patterns Across Top Shopify Blogs
After analyzing all 15 blogs, these content types appeared most frequently:
| Content Type | Frequency | Avg. Traffic per Post |
| Buying guides | 34% | 3,200/mo |
| How-to tutorials | 28% | 2,800/mo |
| Trend roundups | 16% | 4,100/mo |
| Product comparisons | 12% | 2,400/mo |
| Brand stories | 10% | 1,200/mo |
6-10: More Noteworthy Examples
6. Brooklinen -- Bedroom styling guides and sleep science content drive their home decor adjacent audience.
7. MVMT Watches -- Minimalist style guides and gift-buying content with excellent product photography.
8. Tentree -- Environmental impact stories that reinforce their sustainability mission.
9. Lush Cosmetics -- Ingredient education and ethical sourcing deep dives for their beauty audience.
10. Bombas -- Social impact storytelling combined with practical sock and underwear guides.
11-15: Niche Leaders
11. Chubbies -- Humor-driven content that builds brand loyalty in men's shorts and swimwear.
12. Kylie Cosmetics -- Tutorial-style content leveraging influencer partnerships.
13. Ridge Wallet -- Minimalist lifestyle and EDC (everyday carry) content targeting their electronics adjacent audience.
14. Skinnydip London -- Trend-focused content for phone cases and accessories.
15. Baking Steel -- Recipe-driven content that requires their products.
How to Build a Blog Like These Examples
Step 1: Choose Your Content Pillars
Pick 3-5 topics that overlap between what your customers search for and what your products solve. Use the blog ideas generator to brainstorm angles.
Step 2: Study Your Top Competitors
Find Shopify stores in your niche with strong blogs. Analyze their most-shared and highest-ranking posts for topic inspiration.
Step 3: Create a Publishing Schedule
Start with 2 posts per week. Use a content calendar generator to plan topics 4-8 weeks ahead.
Step 4: Optimize Every Post for SEO
Follow the Shopify blog SEO guide to ensure each post targets a keyword, has proper headers, and includes meta descriptions.
Step 5: Scale With AI
The stores above have content teams. If you do not, AI tools can close the gap. Obsess AI generates blog posts tailored to your products and brand voice, so you can publish consistently without hiring writers.
Key Takeaways
Want to build a blog that drives real traffic? Try Obsess AI free for 7 days and start publishing like the brands above.