On social every week — without filming a thing.
- It chooses what to post — the product, the angle, the caption, the hashtags. You choose how often and where.
- It won’t repeat itself — a post is scored against everything you’ve published before it, and a product you featured this week is off the table.
- Nothing is made until the idea passes — the caption and the product are drafted and scored first; images and video are only produced once the idea has earned them.
- Approve first, or let it run — the same schedule can fill a drafts queue instead of your feed.
- It keeps your connections alive — platform tokens are refreshed before they expire, so the schedule doesn’t quietly stop one morning.
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Three real posts, three consecutive days — a dress, a bag, a sandal. Different category, different angle, different hashtag set. That is the diversity engine, not a coincidence.
It decides first. Then it spends.
The expensive part of a social post is the picture. So the run drafts the idea, checks the idea, and only makes the picture once the idea has survived — which is why a repetitive post costs you nothing instead of costing you a render.
- 01
Wake on your schedule
Your days, your times, your timezone. Weekly, every other day, or daily.
- 02
Pick an angle
Spotlight, collection, seasonal, lifestyle — weighted the way you set them, and aware of the date.
- 03
Find a product
Anything featured in the last seven days is excluded before discovery even starts.
- 04
Draft the idea
Caption, hashtags, product. No image yet — this is the cheap part on purpose.
- 05
Score it
Seven dimensions against everything you’ve posted. Too familiar, and it goes back to 02.
Automatic check - 06
Make it and post it
Now the media is produced, and the post publishes — or lands in drafts, if that’s what you asked for.
- one idea, every platform — the caption is written once and adapted, not paid for three times
The reason it doesn’t sound like a bot.
Automated social fails in a recognisable way: the same six products, the same three sentence shapes, the same hashtag block, forever. Followers stop seeing it long before they unfollow.
So every proposed post is scored against your own publishing history across seven dimensions before it is allowed to exist. Repeating a product costs the most, because that is the repetition a customer notices first. A post that scores too low doesn’t get published with a warning — it gets thrown away and rewritten.
| Dimension | Weight | What it catches |
|---|---|---|
| Producthave we shown this item lately | 30% | repetition |
| Categorythree dresses in a row | 15% | sameness |
| Anglehow close is this caption to the last one | 15% | déjà vu |
| Post typespotlight vs lifestyle vs seasonal | 15% | monotony |
| Platformbalance across your connected accounts | 10% | imbalance |
| Hashtagsthe same block every time | 10% | staleness |
| Visual stylescene and background variety | 5% | flatness |
Three platforms, three shapes.
The crop that works in an Instagram feed is the wrong shape for a Pinterest pin and the wrong aspect for a Facebook post. Each platform gets the format it actually wants — from one idea, written once.
Instagram
Portrait, and vertical
Feed posts and reels. Products can be tagged when your catalog is connected.
- 3:4 in the feed, 9:16 for a reel
- Around 5 hashtags
- Product tagging
Facebook
Square, and linkable
The one platform that will carry a link straight back to the product page.
- 1:1
- Few hashtags, by convention
- Links supported
Pinterest
Tall, and searchable
Pins keep working months after they’re posted, and they carry a link.
- 2:3
- Hashtags used generously
- Links supported
Connections are refreshed before they expire. A token quietly ageing out is the usual reason an automation stops without telling anyone.
Automatic is a setting, not a personality.
The same schedule can run two very different ways. Leave approval on and autopilot becomes a writer that fills a drafts queue for you to read on a Monday. Turn it off and it publishes on its own. Nothing else about the run changes.
And it recovers on its own: a post that failed to publish — a platform hiccup, a rejected image — is retried on the next run before anything new is generated.
| Setting | Who decides | Effect |
|---|---|---|
| How oftenweekly, every other day, or daily | You | cadence |
| Which days and timesin your own timezone | You | schedule |
| Which platformsany combination you’ve connected | You | reach |
| Approve before publishingon, and every post waits in drafts | You | control |
| Which product, which wordschosen against your history | Model | 10 cr |
| Whether it repeatsscored, not hoped for | Deterministic | no cost |
Priced per post. Not per platform.
A post
10 creditsOne idea, published to every platform you’ve connectedEach extra product in it
5 creditsA post can carry up to three productsA rejected idea
freeScored before anything is produced, so a repetitive post costs nothing
A daily schedule on one product is 70 credits a week — seven posts at 10 credits each, however many platforms you have connected. That is arithmetic on the price above rather than an average of real runs. Video reels are produced in UGC Studio and priced separately, by the second.
The honest answers.
Will it post something embarrassing while I’m asleep?
That’s what approval mode is for, and it’s the setting we’d suggest for the first two weeks. Leave it on, read what it drafts, and turn it off once you trust the voice.
Does it post the same thing to every platform?
The idea is shared; the format isn’t. One product, one angle, one caption — then cropped and adjusted to what each platform expects. You pay for the idea once.
Can it post my videos?
Yes. Reels produced in UGC Studio can be published on the same schedule as everything else, which is the point of having both.
What happens if a post fails?
It’s retried on the next run, before any new post is generated. Failures are visible rather than silent — a platform that’s rejecting your posts is something you need to know about, not something to paper over.
Will it grow my following?
We won’t promise that, and be careful with anyone who does. What it changes is that your accounts stop going quiet — which is the part most stores actually lose to.
The hardest part of social
is doing it on Tuesday.
start in approval mode · change the cadence or stop it any time