Shopify SEO & Content Playbooks
Practical guides for Shopify merchants on SEO, content marketing, and AI workflows — written and edited by Aman Bedi, Founder of Obsess AI.
Posts are refreshed regularly and cite primary sources (Google Search Central, web.dev, Shopify dev docs) so you can verify anything that affects your store.
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Themes, conversion optimization, and the operational decisions that affect your store beyond pure SEO.
Shopify articles(2)
- Shopify9 min
What Makes a Good Shopify Homepage in 2026 (And Why Most Fall Short)
Your homepage is the one page every kind of visitor lands on — and the one page most Shopify stores design on autopilot. Here is the job a homepage actually has to do, the mistakes that quietly cost conversions, and the structure worth building toward.Published Jul 1, 2026Updated Jul 1, 2026Read More - Shopify13 min
Choosing a Shopify Theme in 2026: An Honest Guide for Speed and SEO
A practical guide to choosing a Shopify theme — what to look for, what to ignore, why most "top 15 themes" lists are misleading, and an honest opinion on when free Shopify-built themes are enough.Published Jan 12, 2025Updated May 11, 2026Read More
About this blog
Every post here is written or edited by Aman Bedi, who works with Shopify merchants daily on keyword strategy, on-product SEO, content workflows, and the integrations that connect them.
Where a post references Obsess AI (our Shopify content app), that conflict is disclosed inline so you can weigh the recommendation accordingly. Numerical claims are cited; if a claim has no source, we cut it.
We refresh top posts on a recurring cadence as the Shopify platform and Google's ranking systems change. The “Updated” date on each post reflects the last meaningful content change, not a freshness tweak.
Full details on how content is researched, edited, and updated — including how we use AI in our own writing — are in the editorial policy.