Practical guides for Shopify merchants on SEO, content marketing, and AI workflows — written and edited by Aman Bedi, Founder of Obsess AI.
Posts are refreshed regularly and cite primary sources (Google Search Central, web.dev, Shopify dev docs) so you can verify anything that affects your store.
Themes, conversion optimization, and the operational decisions that affect your store beyond pure SEO.
Every post here is written or edited by Aman Bedi, who works with Shopify merchants daily on keyword strategy, on-product SEO, content workflows, and the integrations that connect them.
Where a post references Obsess AI (our Shopify content app), that conflict is disclosed inline so you can weigh the recommendation accordingly. Numerical claims are cited; if a claim has no source, we cut it.
We refresh top posts on a recurring cadence as the Shopify platform and Google's ranking systems change. The “Updated” date on each post reflects the last meaningful content change, not a freshness tweak.
Full details on how content is researched, edited, and updated — including how we use AI in our own writing — are in the editorial policy.